Artisan Business Start-Up Certificate - Module 2: Marketplace

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Discover how to stand out in a crowded marketplace. Join Module 2 of our Artisan Business Start-Up Certificate to define who your customer is, where they are based and their behaviour.

Tutor Yvonne O’Donovan is the School’s Head of Business and Enterprise and has nurtured many food business start-ups over the years. With her expert guidance and deep understanding of business, she will equip you with the knowledge, confidence and drive to get your idea off the ground.

The FDQ accredited course has been specifically designed for those planning an artisan food or drinks business and those who are already trading and wish to expand or diversify.

It is possible to mix and match the syllabus to fit your individual requirements and availability, however we highly recommend taking all five modules in sequential order to gain the Artisan Business Start-Up Certificate.


During this three-day module, you will explore the marketplace your artisan food business will operate in. By defining your customer base and gaining a clear understanding of what they want, you will be able to develop a unique business proposition for a competitive environment

Guided by Yvonne and working alongside future food entrepreneurs, you will examine:

  • The demand for your business
  • Who are your customers and where will you find them?
  • Building and retaining customer loyalty
  • Customer behaviour
  • Competitors – making yourself heard among other product offers
  • What differentiates your business? Standing out in a crowded marketplace.

Take a look at the other modules:

Refreshments will be available throughout each day, as well as a buffet style lunch prepared by our team of chefs. All learning resources and a PC are provided. However, you may wish to bring your own laptop or tablet device.


Book all five modules for £2,595 – just enter code ABSCGLWP to receive the discount.


We are committed to the promotion of good food, good health, local employment, a sustainable environment and a safe supply chain
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