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Artisan Business Start-Up Certificate - Module 2: Marketplace

Discover how to stand out in a crowded marketplace. Join Module 2 of our Artisan Business Start-Up Certificate to define who your customer is, where they are based and their behaviour.

Tutor Yvonne O’Donovan is the School’s Head of Business and Enterprise and has nurtured many food business start-ups over the years. With her expert guidance and deep understanding of business, she will equip you with the knowledge, confidence and drive to get your idea off the ground.

The FDQ accredited course has been specifically designed for those planning an artisan food or drinks business and those who are already trading and wish to expand or diversify.

It is possible to mix and match the syllabus to fit your individual requirements and availability, however we highly recommend taking all five modules in sequential order to gain the Artisan Business Start-Up Certificate.

MODULE 2: MARKETPLACE

During this three-day module, you will explore the marketplace your artisan food business will operate in. By defining your customer base and gaining a clear understanding of what they want, you will be able to develop a unique business proposition for a competitive environment

Guided by Yvonne and working alongside future food entrepreneurs, you will examine:

  • The demand for your business
  • Who are your customers and where will you find them?
  • Building and retaining customer loyalty
  • Customer behaviour
  • Competitors – making yourself heard among other product offers
  • What differentiates your business? Standing out in a crowded marketplace.

Take a look at the other modules:

Refreshments will be available throughout each day, as well as a buffet style lunch prepared by our team of chefs. All learning resources and a PC are provided. However, you may wish to bring your own laptop or tablet device.

SPECIAL OFFER

Book all five modules for £2,595 – just enter code ABSCGLWP to receive the discount.

Dates

Sorry, no dates available.

Summary

Subjects: Food business start-ups

Student Success

More Case Studies
Emma de Giacometti - West Street Bakehouse

Emma de Giacometti - West Street Bakehouse

Emma de Giacometti took a four-week Professional Baking Skills course at The School of Artisan Food in 2017, led by master baker Wayne Caddy. She now runs her own micro-bakery near Cambridge.

Full Case Study
Lynda Hill - Marlow Cheese Company

Lynda Hill - Marlow Cheese Company

Lynda Hill turned her dream of becoming a cheesemaker into reality after taking a professional cheesemaking course at The School of Artisan Food. Today, she runs the Marlow Cheese Company from her micro-dairy.

Full Case Study
Sara Percevicius - The Bake Lab

Sara Percevicius - The Bake Lab

Former graduate Sara Percevicius is the founder of The Bake Lab in Sheffield, a baking business that creates bespoke celebration cakes and baked goods for local people & businesses.

Full Case Study
David Jowett - King Stone Dairy

David Jowett - King Stone Dairy

After graduating with an Advanced Diploma in Artisan Food Production in 2011, David Jowett started making his own award-winning Rollright cheese in 2015.

Full Case Study

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