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Creating an Artisan Drinks Business

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Artisan cider making is thriving, as the popularity and demand for locally produced, high quality artisan drinks grows across the UK and beyond. This one-day course is packed with practical information and expert guidance on how to create a successful artisan drinks business.

This course is run by award-winning artisan cider maker Simon Reed of Rough Old Wife Cider LLP. Simon has been successfully making artisan cider for a decade and has more than 25 years of experience in business and marketing. Drawing upon his extensive knowledge of the industry, Simon will share the secrets of zero cost marketing and PR and show how you can gain significant advantages over other much bigger industrial producers.

Many established artisan cider makers now offer tours, tastings and a look behind the scenes, promoting their brand heavily, while others prefer to surround their wares and processes with an air of mystery. Not everyone can be located on a farm and some of the finest ciders are now being produced from industrial units. This course explores the pros and cons of several different approaches, covering the following topics:

  • Creating a business plan
  • Capital outlay and costs
  • Customer base management
  • Common pitfalls and cost-saving inside tips to help you make a success of your business
  • Retail or wholesale sales approach
  • Dealing with pubs and shops
  • Labelling and containers
  • Apple sourcing and set-up (direct and sub-contracting)
  • Partnerships and associations
  • Business case work through
  • Legal and regulation
  • Marketing and markets, PR and local initiatives
  • Website, branding and social media positioning – online/offline sales balance
  • CAMRA, SIBA and national distribution

You will also explore a range of product development areas including:

  • Still and sparkling
  • Flavourings
  • Bottling and draft
  • Types of containers
  • Pasteurised and non-pasteurised

Refreshments will be available throughout the day, as well as a buffet style lunch prepared by our team of chefs. All ingredients, equipment and recipes will be provided.

A NOT FOR PROFIT ORGANISATION

We are committed to the promotion of good food, good health, local employment, a sustainable environment and a safe supply chain
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